Forticrete sets the standard for specification with new Product Selector

As a leading innovator in the design and manufacture of high quality walling stone, Forticrete has launched an interactive Product Selector to streamline the initial design and specification stages for its diverse customer base. 

The innovative tool enables architects, specifiers, contractors and merchants to instantly visualise Forticrete’s extensive offering of reconstituted walling stone across a diverse range of applications. 

Individuals can also view the breadth of finishes, shades and size variations available across Forticrete’s popular Shearstone and Anstone ranges, which provide professionals with a cost effective, yet visually appealing, alternative to natural stone.

John Lovatt, Head of Marketing for Ibstock Concrete said: “For professionals working on exterior construction projects, aesthetics is one of the most important considerations when sourcing building products. 

“As a company at the heart of building, we are committed to making the procurement process as seamless as possible for our customers, which is why we have launched our new Product Selector, which provides ultimate convenience by enabling users to quickly and easily visualise every product, at a time and place to suit them.”

Constructed of the highest quality natural aggregates, the Shearstone and Anstone ranges deliver a rustic finish that reflects the visual appeal of Britain’s most iconic stone, whilst offering unrivalled durability and longevity benefits.  

Each finish, shade and size across Forticrete’s walling stone range can be viewed using the tool’s advanced configurator, which is combined with an easy-to-use interface for a streamlined experience.

John concluded: “For a number of years, the construction sector has played catch up when compared to other industries, however, latest advancements in technology, such as our visualisation software, is enabling us to effectively engage and connect with our customers like never before. 

“By adopting and continuously improving these tools as part of our commitment to customer service excellence, we can completely transform the specification stages for our customers by assisting them in understanding the impressive visual and performance capabilities of our building products.”

To further bolster its walling stone offering, Forticrete also offers bespoke specifications to help construction professionals meet specific project requirements.

To access Forticrete’s new product selector or to find out more about it’s comprehensive Walling Stone offer, visit: or call 01525 244900.